Geeke was born in Twente in 1971 and spent her high school years in Enschede. After completing her studies in Architecture at the Technical University in Delft, she joined ING Group as a management trainee and held various positions in the insurance business at home and abroad. In recent years at Nationale-Nederlanden, she was responsible for the private non-life business in the Netherlands and Belgium.
Before Geeke started working for the Association, she worked as general director of Centrum Veilig Wonen in Appingedam as an implementing organisation on behalf of NAM for the damage settlement and reinforcement task in the Groningen gas field. When those activities became fully public hands, it returned to the insurance sector. Again at the intersection of public and private and with the ambition to contribute to the challenges facing our society with insights from the sector. But also to create a setting in which the sector can continue to make its contribution in a healthy and sustainable way.
Her affinity with the non-life insurance industry and passion for technology is also reflected in her portfolio within the Association, including non-life, innovation and emerging risks such as climate change.